20/6/2559 20:23:54
jiayou
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This is almost nothing do not sell online retail giant in this selection champion, not only won the trust of the brand in the highest total points, and the score in each category is a leader. Blake Project's chief brand strategy consulting firm TEACHERS proud music (Brad VanAuken) think this is par for the course. He believes that Amazon has outstanding product and degree of functionality and customer experience to create a strong brand trusted by consumers. Proud Fan Yue said: "Amazon.com offers hundreds of thousands of products, 24 hours a day, unparalleled search and browse technology, coupled with other Nike Air Max 1 Womens aspects of the user reviews and product depth information, which provides users with a high-quality shopping experience. "he added that the Amazon brand - its low price, the purchase over a certain amount that is Free Shipping policies - is that the real benefit to consumers, while a single key selection and fast delivery help shoppers save valuable time . Consumers can also find anything you want in the Amazon, thanks to partnerships with Amazon Partner Count and other sales channels. Despite the huge number of items that might be considered to give consumers a sense of alienation, but that the Amazon Fan proud music culture in the emotional and consumers for all companies set a good example, such as past purchases by consumers recommended product, good user comments and scoring system, as well as with a purchase recommendation. Consumers can also set up private channels by many emotional connection with the brand, including the establishment of a user page for the product reviews and scoring, and bibliographies single column wishlist to recommend their favorite products. "Cool cool sunshine", "cool moment," "live out the true wonderful", these are the Coca-Cola Company in the past designed advertisements. Since its inception, the world's largest beverage manufacturer has been the slogan for consumers happy. "Everything they do in order to stimulate happy, happy culture, to create happiness." Stengel said. Coca-Cola Company will apply this concept to every corner of the consumer side, from Facebook to allow consumers to mix beloved tastes special vending machines. Stengel said: "They will heartfelt joy injected into all aspects of this concept." In the 1980s, Coca-Cola has launched a "New Coke" program, the result ended in failure. Now Coca-Cola brand focus placed back to create happiness, and to use its long history and tradition create a strong corporate image. Steinberg said: "The Coca-Cola Company has great respect for the history and business pioneer, never forget that foundation of the mind, never forget where you come from, which is important to consumers." Consumer confidence in the questionnaire reply has a clear manifestation of the respondents did not give Nike Air Huarache Mens Coca-Cola a negative evaluation, not one. FedEx opponents work with courage passion, so create a strong corporate image. Not surprisingly, FedEx received the highest rating is its "capacity", in particular to honor their commitments and operational efficiency and so on. In addition to providing consumers with a very reliable service, the FedEx brand through the "We understand" (We Understand) and other activities greatly enhance the trust of consumers, Blanchard senior director of strategy Future-Brand company's New York office (Kari Blanchard) he said: "they realize that they are conveyed and not just some parcels and boxes, but people's wealth, life and future, parcel of what those people have a very important, so as to enhance the brand image. "In order to pass this information through FedEx private incentive programs and social Nike Air Max 90 Womens media interaction to close to the consumer. "When you've got credible and reliable reputation - these are the foundation of business success but it will not necessarily cause truly love the brand, how to treat their customers has become critical, we should always remember that they are human and not just numbers. "Blanchard said. Which companies make the world as well as the public and the media are waiting with bated breath for each new product release? No matter what Apple releases a new product, consumers believe it is certainly highly intelligent and stylish, it will improve our communications, work and leisure entertainment time. More importantly, it is the buying process very pleasant. It has been known for creativity and expression, while the Apple brand by cultivating a close and interactive products store consumer and New Balance 410 Womens sales staff, succeeded in raising the brand's emotional points. "They hired staff are very attentive, and will not be determined based on the sales employee performance." Stengel business strategy Like the Apple store is "the history of the best marketing strategies. They really hope that through in-store shopping experience for the guests to bring encouragement, building self-confidence, so that they feel more happy. " Apple's brand philosophy is not a hanging in the verbal slogans, but through in-store a large table, open spaces, bright glass walls and well-trained staff (Apple's biggest branding team) demonstrated in front of consumers. In the Apple store, every employee is equipped with a hand-held bar code scanners, customer eliminating the checkout line pain. But also some regret at Apple: Apple brand scores high, but Apple's Nike Free 5.0 Mens consumer sentiment was lower than average, but also that it does not value the contribution of consumers, loyal consumers lack of return. However, these shortcomings might just be the result of Apple's core business focus.
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